Division 02 — Studio
Clear enough to convert. Distinctive enough to remember.
Most business websites fail at one of two things: saying what the business does, or being pleasant enough to stay on. Both are solvable, and neither requires a redesign every two years.
Two ways of working
Focused
A small site that does its job properly.
Fewer pages, written carefully, built on the same foundations as anything else here. Lean scope is not lower quality — it is less surface area. Right for a first serious website, or a business whose offer is simple and clear.
- Three to six pages, written with you
- Mobile-first layout and real accessibility
- Technical SEO and structured data
- One enquiry path that works
Bespoke
A site with an idea in it.
Original art direction, motion designed for the story rather than applied to it, and custom assets. Right when the website is doing persuasive work — raising, hiring, launching, or competing against companies with larger budgets.
- Strategy and content structure from scratch
- Original art direction and typography
- Interaction and motion design
- Case-study or product storytelling
The same floor, whichever way we work.
Lean scope is not lower quality. A smaller site has less surface area, not weaker foundations — and the six things below are not negotiable in either mode.
- Works on a phone, on a slow connection, in one hand
- Keyboard navigable, screen-reader sane, WCAG 2.2 AA targeted
- Server-rendered content that search engines can actually read
- Your domain, your hosting account, your ownership
- Documented at handover, with deployment access removed
- 30 days of bug fixes on reproducible implementation defects
Send the situation, not a specification.
A URL and two sentences about what the business does is enough. If a smaller job would serve you better, that is what you will be told.
Start a brief